A space of your own
that already feels like home.
Not a collective. Not a shared space. Your New York showroom — amplified. A private, front-facing room at 12 West 29th: keep it as we've styled it, or tell us how you see it and we'll build it.
The front is yours. We're in the back. Everyone who walks in leaves impressed.
Yours alone. Never a collective.
Your own room with the windows on West 29th — not a rack among twelve other labels. Buyers come to see you, by name.
It already feels like home. Keep it as we've styled it — or tell us how you see it, and we'll build it. Our hands, your vision, for a fee.
RERACKED works from the rear of the floor. We coexist — and every client who walks in, yours or ours, is delighted by everything they see.
A season, a week, or a night.
NoMad. Front windows on West 29th Street, steps from Fifth Avenue and Madison Square Park — a short walk from everywhere the week actually happens.
You don't just get a winning space. You get invaluable access.
An empty white box makes you build a world from scratch. A shared showroom makes you compete inside someone else's. The Front Room is yours alone — set inside a world that's already working, with us in the back keeping it that way.
You arrive to an audience already paying attention.
The universe we've built comes with a following that trusts our taste — @ontheracks and the RERACKED channels. You're introduced to it, seen by the people already in the room, not shouting into an empty one.
Backed by Kimberly and Laura.
You're not handed keys and left alone. You're supported by the two people who built the place — Laura on vintage, archive, styling, and press; Kimberly on editorial florals and the Orchid Room. Come with a vision and they'll produce it; come with a fragment and they'll finish it.
What comes with the room.
Your vision, brought to life — you bring the idea; we design, source, and install it to a finish that photographs. A full production service, for a fee.
Cross-marketing to our audience — targeted, and only ever to brands that fit.
Preferred rates at neighboring hotels — for your team, buyers, and out-of-town guests.
Signage, guest lists & day-of production support — the logistics handled.
The vintage archive & a stylist's eye, on hand when your set needs them.
A hosted floor — we're here, in the back. Your guests are never met by an empty room.
Warm introductions to the names in the house beside you.
It isn't for everyone. That's the whole idea.
We choose who takes the Front Room the way we choose the archive — for point of view, not square footage. The right brands walk in, feel the universe we've built, and want in.
It's also practical: we stage the room ourselves, and we only put our hands on what we'd put our name on. If that's you, the door is open.
The floor, plainly.
Tell us who you are.
Who you are, what you're planning, and when. If it's a fit, we'll open the conversation within one business day.
The Front Room is access, not just an address.
Welcome to RERACKED
Discover premium vintage bridal fashion curated with care.