The Front Room at RERACKED — 12 West 29th, NoMad

A space you get to settle into,
instead of set up.

Not a collective. Not a shared space. Not a trend. A room where your brand shifts to meet a New York audience without becoming something else.

Those who step inside are delighted by everything around them. You're in the spotlight.

The front room at 12 West 29th — brass table, green velvet chairs, dress form, empty rack against exposed brick, windows onto West 29th Street

Your Manhattan footprint.

The front is yours

Your own room with the windows on West 29th — not a rack among twelve other labels. Buyers come to see you, by name.

Staged to your vision

It already feels like home. Keep it as we've styled it — or tell us how you see it, and we'll build it. Our hands, your vision.

Never an empty room

The first person through the door walks into something already alive. You look like you've been here all along.

What it's for

A season, a week, or a night.

01
Market Week showroom
Buyers & press
02
Fashion Week showroom & presentations
Front windows
03
Brand activations & pop-ups
Sectioned footprint
04
Private events & dinners
Buzz-in privacy
05
Trunk shows & selling
Retail-ready
06
Editorial & content shoots
Orchid Room light
07
Share your idea
We're all ears

The front window on West 29th is yours, a floor above a tea shop. The flower market is next door, the Ace and Stumptown across the way, Eataly and the 260 sample sales around the corner, Madison Square Park a minute's walk. Visitors stay here. Locals move through all day. Enough happening to be worth aligning with — not so much that you disappear into it.

The room

Beautiful. Approachable. Welcoming.

Nothing here is behind glass. Move the furniture, hang your things, use it hard — it was built to be lived in, not admired from the doorway.

Whoever walks through the door, yours or ours, should be delighted by what they find. That's the only thing we're protective of.

The bridal and archival room — racks of ivory gowns, gold beaded chandelier, glass table
The difference

The floor, plainly.

2,000 sq ft
Full floor — RERACKED's own
Front windows
On West 29th — your visibility
Orchid Room
Skylit room at the rear — natural top light
Buzz-in
Private entry — the floor is discreet
NoMad
12 West 29th Street — Fifth & Madison Sq Park
Flexible
Day, week, or season — terms by fit
A styled vignette — vintage jewelry, orchids, Vogue volumes on a bone-inlay table

Access can't be bought.

01

Your vision, brought to life — you bring the idea; we design, source, and install it to a finish that photographs.

02

Cross-marketing to our audience — targeted, and only ever to brands that fit.

03

Preferred rates at neighboring hotels — for your team, buyers, and out-of-town guests.

04

Signage, guest lists & day-of production support — the logistics handled.

05

The vintage archive & a stylist's eye, on hand when your set needs them.

06

A hosted floor — we're here, in the back. Your guests are never met by an empty room.

07

Warm introductions to the names in the house beside you.

Chronogram Readers' Choice Presented at CFDA Bridal Fashion Week @ontheracks — 50k following
Tell us about you

Tell us who you are.

Who you are, what you're planning, and when. If it's a fit, we'll open the conversation within one business day.

A white box? Or a room with the music already playing.

By fit. We read every one.
Received. If it's a fit, you'll hear from us within one business day.
Something went wrong sending that. Email us at studio@reracked.com and we'll pick it up.

Welcome to RERACKED

Discover premium vintage bridal fashion curated with care.